Valley Ridge


Valley Ridge Holdings, the developer of the site formerly known as ‘SnOasis’, a 284-acre site in Suffolk destined to become the UK’s next premium staycation resort, offering all year round winter and water sports alongside best-in-class leisure and hotel facilities using sustainable, carbon-neutral infrastructure.

Valley Ridge has assembled an experienced executive and non-executive team to deliver its vision. Robert B. Cook (CEO of TGI Fridays Group and former CEO of Virgin Active, De Vere Hotels and the Malmaison Group) and David Church (former Managing Director and Head of Real Estate and Lodging at Bank of America Merrill Lynch) have recently joined as Board Advisors. The two high-calibre appointments reflect the industry leadership aims of the developers of the Valley Ridge Resort.

The Valley Ridge Resort, which is scheduled to open in 2023/24, will boast an extensive offering including a holiday park with a range of self-catering accommodation including eco-friendly wooden lodges, sports and retail facilities; a snow dome housing a range of winter sports facilities including one of the largest indoor ski slopes in the UK; a state-of-the-art water park, spa and cinema; a 350 key four-star hotel with conference facilities and an extensive food and beverage offering including bars, restaurants, cafes and a country club.